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Red or Dead

The company's name (Red or Dead) comes from Wayne's Red Indian ancestors. One Saturday morning in 1982, Wayne and Gerardine Hemingway opened a stall on Camden Market, London to sell items from their wardrobes. Before they knew it their one stall had expanded into sixteen stalls of second hand clothes, purchased from all over the world, and the Red or Dead brand was born.

Red or Dead
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